Writing

Writing and content are a key part of every project—and often the first thing a client or customer sees. My experience in writing and content creation have positioned me as an asset to almost any project or business need. I’m known for a capacity for quick learning and a fun, yet professional style, that can help elevate your organization while making sense of complicated subjects.

Here are some recent writing projects I worked on.

Umi Wellness Coach (2024/25)

Brand: Panasonic Well

Role: Writer; AI Engineering & Personality Design

Company: Fantasy.co

Details: I was brought in during the fall of 2024 to help audit and refine the content across all touch points, working closely with UX/UI teams to create intuitive user journeys throughout the product.

Additionally, my role was to provide guidance and shape the personality of the AI experience.

This product was a concept product presented at CES 2025.

Brand: Art Basel

Role: Content Strategy; AI Engineering & Personality Design

Company: Fantasy.co

Details: My primary role was to identify strategic content requirements and work alongside the UX team to build user journeys that helped create a deeper understanding of Art Basel events.

This project was complex with dynamic content requirements that included past, present and future events globally.

I was also tasked with building a prototype AI concierge experience that eventually served as the foundation for the in-app experience.

Art Basel App (2024)

Role: Content Strategy; Writing

Company: GCoM, an initiative launched by the Bloomberg Foundation at the UN Climate Summit.

Details: My role was to help unify the public-facing voice of GCoM and create marketing strategies and assets.

This included a complete audit of existing communications and assets, as well as design of new materials, strategic plans and recommendations for implementation.

*Note: NDA prevents me from showing more online

Global Covenant of Mayors for Climate (2024)

Microsoft Customer Stories (2023)

Brand: Microsoft

Role: Content Strategy

Company: Fantasy.co .

Details: My role was to audit a complex matrix of hundreds (if not thousands) of customer stories. I was also tasked with shaping user journeys through this matrix, as well as ranking and reshaping stories for efficacy, solving for old architectural requirements and improving UX.

I also worked with UX teams to build frameworks for future stories as well as plans for how to restructure and edit legacy stories.